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Our Story

our family comes from a long line of bearded men that were among the first pioneer settlers of the texas panhandle. they were tough and resilient and so were their beards! 

our newest generation of bearded men continues the family tradition with our hand crafted beard care products.


our products are formulated with premium oils that strengthen, condition, and protect your beard without feeling greasy. 

so, whether you're newly bearded or you've been bearded for a while - welcome to the family!




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